How old is the betting industry in South Africa?

The proliferation of smartphones further accelerated this trend, enabling bettors to engage in sports betting adaptively. This is our list for ensuring you make the most of any sport bets you place on some of the most popular sports in South Africa.The reality is that online sports betting has changed the way we all engage with our favourite sports. The convenience ease with which we are able to place bets is incredible and anyone can now get involved! Our team has outlined the best online betting sites for you to consider.Note, our suggestions based on a particular sport does not indicate that the sportsbook is exclusively offering those sports. All of our suggested betting sites cover almost every sport and punters are encouraged to use those which they find most comfortable.

Why Sports Betting Is On The Rise In South Africa

This report covers casino gambling, limited payout machines (LPMs), betting (horse racing and sports), bingo and the National Lottery. They make the betting experience more engaging with live betting options, allowing you to place wagers as the fight progresses. In January, DStv’s parent company officially entered SA’s sports betting market with a new platform, using its tie in with SuperSport, Africa’s largest sports broadcaster, to stand out in an already crowded, but growing, market. Of particular importance for South Africa has been the rise of mobile sports betting apps. Some 92% of South Africans own a cellphone with around a third (26.3 million) owning a smartphone.

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Implementation and day to day operations are managed by the Chief Executive Officer, ably assisted by support staff. A 2016 study by the University of Cape Town’s Department of Psychiatry and Mental Health noted a significant association between suicidality and pathological gambling. It found that pathological gamblers were five to ten times more likely to have a history of suicide attempts than non-gamblers. The NSPCA reveals shocking evidence of the Eastern Cape Gambling Board allegedly allowing a licensed bookmaker to profit from illegal cockfighting.

• This collaboration further embeds Betway within the nation’s sports culture, associating the brand with excellence and national pride.
• Hence, when accessing the live version of this game in online casinos, African players have the chance to recreate an authentic dealer gambling experience right from the comfort of their homes.
• While that’s undeniably important, it’s also about getting the most value for your money!
• This not only provided a safe and controlled environment for people to bet on horse racing, but it also generated significant tax revenue for the government.
• It’s critical, therefore, that operators in the sector keep up with these trends and advancements.
• Anyone looking for somewhere to place their sports bets should look for a licensed online betting site.

How Betway Became One Of The Most Popular Sports Betting Platforms In South Africa

As Afrirent Holdings enters the West African market, it is focusing on responsible gaming practices and community engagement, demonstrating its commitment to making a positive impact in the region’s gaming and entertainment sector. With a reputation for excellence and a dedication to social responsibility, Afrirent Holdings aims to create value, foster economic development, and empower local communities in West Africa. On the assumption of pretty recent research 60 million locals of SA in the age group of 18 – 40 are active sports gamblers.

The main goal of the game is to create a hand nearer to 21 than the dealer’s hand. Until 2004, all gambling activities were strictly banned on Nigerian territory. The future of the online casino industry is still unclear, but it will certainly be conditioned by future legal decisions that can either tempt or discourage investors to take a chance on the Kenyan market. Hence, the evolution of the online gambling market has been indefintely stalled for the moment, with only a few companies willing to still take a chance on the Kenyan market. It started off as entertainment, for months it was fun until I slowly started sinking in debt’s.

Betting on horse racing, rugby and football, for example, was allowed and was very popular because it was the only form of gambling that was allowed. The several fake accounts thereby benefit from new signup bonuses, coupons and other attractive offers by cashing out their promotional offers without actually playing. Traditionally, gambling operators offered large bonuses with low betting requirements which caused bonus/ promo abuse to be a great target for abuse. Gambling operators addressed this by lowering bonuses and implementing stricter requirements for withdrawing the bonus. Although this abuse is not always regarded as fraudulent activity, bookmakers hope to identify and block bonus abusers as soon as possible.

Sub Saharan Africa lead in the number of mobile money deployments at 132 compared to global of 252. Out of the 866 million registered accounts, 395 million are in Sub Saharan Africa. 145 million active accounts versus 298 million globally, USD 1.7 billion in transactions volume versus 2.4 billion globally and 26.8 billion in transaction value versus 40.8 billion globally (4).

This ideally can be led by the regulatory authorities from the East African countries and hopefully this will encourage good credit lending practices and better consumer education. From the time gambling was introduced in East Africa it was a niche activity enjoyed by a few participants in society mostly foreigners and specific groups. It was not a main stream activity but mainly confined to casinos with expatriates and elites making up the bulk of their customers (1). There were also national lotteries mostly having the general public as users running in the East African countries which people bought tickets and wait for the draws to see if they won. Now being able to place wagers on mobile phones there has been an explosion of the popularity of sports betting.

Borrowers tend to be young urban males with 54% in Kenya and 64% in Tanzania. The most common reasons for the digital credit borrowing given by the participants is household needs and business purposes put at 35% and 37% respectively in Kenya and 37% and 31% respectively in Tanzania. 47% of respondents paid live betting a loan late in Kenya compared to 56% in Tanzania. Three African countries make up the largest chunk of legal gambling activity in Africa.

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By focusing on these areas, Betway has not only captured a significant market share but also set a benchmark for excellence in the competitive world of online betting. In a bold move to expand its influence and footprint in Africa, Afrirent Holdings, a renowned investment company led by Senzo Tsabedze, is venturing into the vibrant gaming, lottery, and betting market of West Africa. With a history of success and a strong presence in South Africa, Afrirent Holdings is now setting its sights on the exciting opportunities offered by the dynamic entertainment sector in the West African region. Right up until 1996, any punters wanting to gamble on horse racing had to do it at the track. After 1996, it became possible for players to gamble online and horse betting is becoming increasingly popular in South Africa.

US sports such as the National Basketball Association (NBA)  and National Football League (NFL) have also attracted a new betting audience in South Africa. In conclusion, sports betting in South Africa is a vibrant and evolving industry. While it offers entertainment and economic benefits, responsible practices and adherence to legal frameworks are essential for its sustainable growth. As technology continues to evolve, so too will the dynamics of sports betting in the region. Both BetGames and Evolution Live Dealer Games are fully licensed in South Africa and hence playing these games is safe and legal. Please ensure you play at a betting site with a South African gaming license and not in one of the many online casinos.

Most online bookmakers have expanded their games portfolio into BetGames, Slots, Scratchcards and Live Games for an even more exciting experience. 1994 saw a new democratic government taking powered and all forms of gambling were legalized. The National Gambling Act 1996 introduced a system of licensed casinos as well as a single national lottery. The Act made provisions for the regulation of activities relating to gambling and uniform standards were introduced. The National Gambling Board was also established and became responsible for the supervision and regulation of the gambling industry. It has led to the users diverting funds they have borrowed using digital credit channels to sports betting as its easy for the users to be able to stake the money they borrow in the hopes that they will be able to get more in return.

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• This has resulted in a fragmented market with varying levels of legal and regulatory oversight.
• The NGB’s strategic intent is to sustain and grow its regulatory capability to position South Africa as the pre-eminent jurisdiction with an exemplary and effectively regulated gambling industry.
• TechFinancials delivers in-depth analysis of tech, digital revolution, fintech, e-commerce, digital banking and breaking tech news.
• These bonuses benefit the bettors more than merely improve the betting experience.
• Basketball is also popular with South African punters and is appealing to bettors who have the appetite to risk more per bet.
• Implementation and day to day operations are managed by the Chief Executive Officer, ably assisted by support staff.

Whether you’re just cutting your teeth in sports betting, or consider yourself the grandmaster of online betting, as a SunBet patron, you’re never alone. We highlight the best betting sites that offer you fast loading slots that are especially developed for mobile gameplay. Betway’s ascent in South Africa’s betting industry underscores the importance of strategic planning, cultural alignment, and ethical practices in building a successful brand.

• With more people betting online, security is a major issue for bettors from South Africa.
• BUSINESS NEWS – South Africa’s passion for sports extends beyond cheering on the sidelines.
• However, the industry also faces significant challenges that must be overcome if it is to reach its full potential.
• With that shift has come a whole slew of innovations that have completely changed the online betting sector; and that growth is rapidly accelerating.
• The truth is that the house edge ensures that bookmakers maintain a profit over time.
• At its core, Baccarat is a game of guessing, where players place bets on which hand out of the two being dealt shall win.

This, along with the addition of ESPN, have contributed to a spike in betting on US sports,” says Chelin. Mixed Martial Arts (MMA), especially through UFC events, offers a distinct betting landscape compared to boxing. MMA fights can end in multiple ways such as knockout, submission, or decision. What makes Betway particularly attractive is the competitive welcome bonus of up to R1,000 for new sign-ups, enhancing the initial betting experience.

Responsible Gambling

This collaboration further embeds Betway within the nation’s sports culture, associating the brand with excellence and national pride. For simpler transactions, the betting site should preferably handle ZAR (South African Rand) or another preferred currency in South Africa. Furthermore fair should be the minimal deposit and withdrawal quantities, so enabling bettors to engage irrespective of their means. The governments of several African countries have already passed regulatory acts which offer further hope for future developments and reforms taking place on the continent. So, in a world of endless possibilities for future prosperity and continuous technological growth, we should note that it was only a matter of time before Africa became a tempting prospect for iGaming companies looking to expand. Each site has its strengths, like betting live during the fight or options to cash out.

Sports Betting

• With a focus on innovation, customer experience, and social responsibility, Afrirent Holdings is well-positioned to shape the future of gaming and entertainment in West Africa, bringing value and economic development to the region.
• Although the gambling industry overall continued to grow from a revenue perspective in 2016, the growth rate was significantly lower than increases experienced during the past couple of years.
• The growth of this sector has been beneficial, although it is essential to balance economic benefits with responsible gambling practices.
• This has further been aided by the greater prominence of casino products in recent times, especially slot games.
• A reputable sportsbook would have a large selection of markets for both pre-match betting and live betting, thereby allowing bettors lots of options to stake wagers on ongoing events.
• While traditional sports such as soccer, rugby and cricket will likely be mainstays of the sports betting sector for some time to come in South Africa, a growing number of niche sports are attracting bettors too.
• I would go to the casino with borrowed money, hoping that it would be my lucky day.

By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy. Currently, Africa is considered to be one of the most promising lucrative markets in the world where the iGaming companies could expand to. When compulsive gambling brought me to my knees, the NRGP was there to assist with treatment expenses, which I otherwise would not have been able to afford. Their continued support, since, has included unlimited counsel by way of psychiatric and psychology care, both of which have included professional, yet nurturing guidance. I experience peace-of-mind knowing that the NRGP commits itself to making available these critical resources precisely because they avail themselves to an investment into my well-being.

Cellphone Gaming

In the realm of cricket, Betway became the title sponsor of the SA20 cricket competition in January 2023. This strategic partnership aims to elevate cricket as South Africa’s premier sport and entertainment brand, reflecting Betway’s commitment to fostering the growth of cricket in the country. Additionally, Betway serves as the Official Betting Partner of the Springboks, South Africa’s national rugby team.

Cricket

Recognizing the burgeoning potential of the South African betting industry, Betway strategically tailored its offerings to resonate with local preferences. This approach involved a deep understanding of the nation’s rich sporting culture, particularly its passion for football, cricket, and rugby. By aligning its services with the interests of South African bettors, Betway established a strong foothold in the market. Senzo Tsabedze’s vision and leadership are guiding Afrirent Holdings towards a future of success, innovation, and positive impact in the West African market. With more people betting online, security is a major issue for bettors from South Africa.

Regulatory compliance, including addressing illegal and unlicensed operators, remains a significant concern for stakeholders. Moreover, technological disruptions, such as the emergence of blockchain and cryptocurrency-based betting platforms, present both challenges and opportunities for traditional operators. However, not every well-known bookmaker offers its services on the continent. Parimatch can rightfully be considered the best online betting app – the creators have made sure that they have access to sports events no worse than in Europe. Among the wide variety of sports in Africa, football is the most popular. Therefore, Parimatch offers a wide selection of football leagues and international championships, where you can get and easily withdraw a solid cash prize.

This partnership marked Play’n GO’s first foray into South Africa, expanding Betway’s gaming portfolio and offering users a wider array of entertainment options. Resolving any problems bettors could run across on the site depends on good customer service. Depending on live chat, email, or phone, reliable help enables quick resolution of any questions or issues. For users who place bets across live events in various time zones, 24-hour customer assistance is very helpful. In this regard, the gambling industry is currently much like the retail industry of South Africa, which is also showing promising signs of growth despite the economic slowdown that the whole country is experiencing. At any rate, optimism has returned to the South African economy, as most top executives are confident in the country’s future, and are temping up their plans for investment.

Regulatory framework and legalisation

Furthermore improving accessibility and convenience for users is having a specific mobile app for iOS and Android smartphones. Anyone looking for somewhere to place their sports bets should look for a licensed online betting site. There are currently nine boards in South Africa who are able to license online betting sites.

Currently, the gambling market in Kenya continues to be dominated by sports betting, with an estimated number of over 7-million citizens actively placing bets on online gambling services. The future of iGaming and betting in Africa is bright, with significant opportunities for growth and expansion. However, the industry also faces significant challenges that must be overcome if it is to reach its full potential. The development of clear and consistent regulatory frameworks, innovative payment solutions, and increased internet access will be key to unlocking the full potential of the iGaming and betting industry in Africa.

This sport has grown by 75% since 2022 and is popular amongst people who are willing and able to risk larger amounts per bet, around R700 per bet. A hugely popular sport in the country, cricket continues to hold its own at every level. South African bookmakers regularly offer no deposit free bets to new customers and existing ones too. You can grab a free bet by keeping tabs on the promotions section of Bets.co.za.

In terms of sports betting, South Africa has witnessed a remarkable evolution from traditional methods to the integration of cutting-edge technology that merits closer examination. This transformation reflects the shifting preferences of consumers, concurrently showcasing the remarkable adaptive capacity of the industry in modern technological advancements. Examining this journey illuminates the intersection of tradition and innovation in one of Africa’s burgeoning gambling markets. And third, people are becoming more and more interested in sports betting as a way to make money.

Mobile penetration in Africa is among the highest in the world, and mobile devices are the primary means of accessing the internet. This presents a significant opportunity for iGaming and betting operators to develop mobile-first platforms that cater to the unique needs of African players. With a population of over 1.2 billion people, Africa has a vast untapped market for iGaming and betting. The region’s growing middle class and increased access to mobile devices and the internet are expected to further fuel growth. By incorporating elements such as rewards, badges, and leaderboards, sports betting apps can keep users engaged and interested. “Given its focus on online betting, which has stronger economics than its agency business, BetKing Nigeria has moved to number two in the online betting market.

Even if you have missed your bet before kick-off, you can jump into the action later on. Not all online sports book sites offer this feature yet and we highlight relevant bookmakers. Welcome to Bet & Win, your comparison site and review guide for the best and most popular sport betting, lucky numbers and casino games sites in South Africa. We have put online betting sites in South Africa to the test and picked only the best offers for you, so you can place your bets online in a fun and safe way. There are a number of websites that allow players to bet on the latest rugby games, but not if other online gambling services are offered.

Betway’s platform is praised for its intuitive design and a robust mobile application, ensuring a seamless betting experience. Globally, betting and gambling activity, particularly in sport, is on the rise. In July 2024, the group launched the Aviator casino game in SA through its KingMakers unit. The game, created by Spribe, now has more than 5-million monthly active players worldwide and is growing in popularity locally. Interestingly, there has been rapid growth in the popularity of darts, especially in 2023.

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These bonuses benefit the bettors more than merely improve the betting experience. In the sports betting scene, live betting has grown to be a common element; many South African gamblers like making bets during events. Betting services with in-play betting let users stake wagers on events as they are happening, therefore adding thrill and involvement to the process. For punters, live betting is a must have real-time updates, odds adjustments, and thorough match statistics. After all, we can make a prediction that it has come from the times of gladiator games or even earlier.

Sport betting in South Africa

Casino gross gambling revenues declined for the first time since 1997 reflecting the tough economic conditions and the impact of illegal gambling. Betway places a strong emphasis on responsible gambling, ensuring compliance with local regulations and promoting safe betting practices. The company is accredited by international testing agency eCOGRA and supports the Responsible Gambling Trust, reflecting its dedication to ethical operations. This commitment has fostered trust and loyalty among its user base, establishing Betway as a reputable and reliable platform in the South African betting industry. With so many bettors preferring to gamble online, South Africa’s online sports betting market has expanded remarkably in recent years. There have been numerous attempts over the years to make online casinos legal.